💌 Beyond the Promo: How to Craft Authentic 'Founder's Letter' Emails with Gappy

✨ The Proof: Creating a Vision Memo in Minutes

To share the core mission behind Gappy, we needed to send an email that was clean, direct, and respectful of the reader's attention. It had to feel like a personal letter, not a marketing blast. Here's how simple it was to instruct Gappy:

I want to create an HTML email in a minimalist, letter style. The goal is to share our company's vision directly with our users. Use this design as inspiration for the layout and typography: [https://artifacts.gappy.ai/public/31c943f4-3935-483b-bb8e-0f2c270668f9/Why%20We%E2%80%99re%20Building%20Gappy.html].

In my next message, I will provide the full text content.

What Gappy Understood (The Magic):

• It Understood the Intent: Gappy didn't just see a webpage; it understood the request for a "minimalist, letter style" meant prioritizing readability, whitespace, and a professional, uncluttered aesthetic.
• It Interpreted the Design: It analyzed the inspiration URL and extracted the core design principles—the typography, the centered layout, the subtle header and footer—and built a new, clean template based on them.
• It Waited for the Message: Like a true assistant, it prepared the vessel and then waited for the most important part: the content. Once I provided the text, Gappy seamlessly integrated it, ensuring the final output was a perfectly formatted, ready-to-send HTML file.

The result was a professional, impactful email that conveyed our message with clarity and authenticity, created without touching a single line of code.

✍️ Your Turn: Crafting Your Own Authentic HTML Letters

Ready to send a message that cuts through the noise? Here’s how you can create your own Founder's Letter, product update, or personal announcement with Gappy.

Step 1: Focus on Your Message

Before you even open Gappy, know the purpose of your letter. Are you:

• Sharing your company's founding story and vision?
• Announcing a significant product milestone or change?
• Offering a personal thank you to your early supporters?

The clearer your objective, the more powerful your message will be. Gather your text and any simple visuals (like a logo or a headshot) you want to include.

Step 2: The Simple, Conversational Prompt

Tell Gappy what you need in plain language. Your prompt can be as simple as:

Objective: To create a personal HTML email announcing our new feature. I want it to feel like a letter from the CEO. Please use a clean, professional, and minimalist style, similar to this design for inspiration: [URL of a design you like].

I will provide the full text and a headshot image in the next message.

Step 3: How to Add Images (The Easy Way)

Embedding visuals like a logo or a signature shouldn't be complicated. Gappy gives you two simple options:

• For Quick Context: Simply upload your image file into the chat. Gappy will "see" it and can use it for context. This is great for one-off sends.
• For Reliable Sending (The Pro Method): Ask Gappy to publish your image. Just paste the image in the chat and say, "Upload this image and give me the permanent URL for the email." Gappy will upload the file and provide you with an "artifact URL." Using this link ensures your image is hosted globally and will always appear correctly for everyone who opens your email.

Step 4: Gappy Delivers a Ready-to-Send Email

Gappy takes your prompt, your text, and your assets and combines them into a single, polished HTML file. The code is clean, responsive, and ready to be pasted into any email service provider. You skip the technical headaches and go straight from idea to connection.